• Deepa Rao

Top 5 Digital Marketing Trends 2020

Updated: Mar 12

Digital Drive is a place where brands are built with purpose and passion. Which is why it is our business to keep up with the latest in Digital Marketing Services.

Though, there will be some trends carrying on from 2019 like use of chatbots and video marketing. Here are our picks for the Top Digital Marketing Trends 2020.

1.Voice Search

Be it Siri or Google, voice search is increasingly gaining popularity. It is a huge factor, now, in the way digital marketing content is being designed.

With AI becoming more intelligent it is also important to understand that voice searches by the user need not be very specific. For example, the user may search “I want to eat pizza” instead of saying “Find a pizza place near me”. Here the location has not been specified.

Voice search also makes the user experience interactive. So, we will see a rise in paid voice search advertising and voice search based shopping, where the user can directly shop by voice commands on a smart device.

2. Micro-influencers

Influencer marketing has always been used since the rise of social media marketing. But the more popular influencers have slowly become extremely expensive. Some big influencers have gained notoriety, just pushing brands for sponsorships, which has caused them to lose faith of their followers.

Here is where micro-influencers come in. They are medium-sized influencers who have a niche and dedicated following, big enough to have an impact in their area but small enough to have a personal connect with their followers. In addition, they are less expensive and have been seen to have higher engagement than big influencers.

Infographic Reference:

3. Niche Social Media Marketing

While Facebook and Twitter are likely to remain the leading platforms for social media marketing, both are seeing a plateau in growth. Savvy marketers are gradually building their brands on alternative and niche social media channels, that are likely to pay-off in a few years. Especially for targeting under-30 users, Snapchat, Reddit, Pinterest and Instagram have become preferred channels. These work particularly well if you have a niche brand and not enough resources. This could be one of the biggest digital marketing trends in 2020.

Infographic Reference:

4. Direct Messaging

Personalization is in vogue and digital marketing must get with-it. DMs connects with customers for sales assistance or customer service. To go a step further, DMs provides exclusive deals or coupons. In this era of instant gratification, DMs are an excellent option to connect with the customer instantaneously. It also helps that almost all social media platforms have built-in messengers. This is a simple and effective tool to include in your digital marketing services.

5. Programmatic Advertising

Optimizing your online ads for placement, targeting and performance can be a challenging task, but not one that can be ignored. What better than leaving this work to a bot! Programmatic advertising shows the best of AI and automation in digital marketing. This not only gives you better results but also frees up your time to focus on other important things.

Digital Marketing is an ever-evolving space and sometimes it can be hard to keep up. We, at Digital Drive, one of the leading digital marketing companies in Hyderabad can help you in building your brand. We offer comprehensive array of digital marketing services.

Thank you!

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